ABC-Amega Unveils New Corporate Branding with Website Launch
refreshed corporate branding, includes a new logo, tagline and redesigned website.
“After moving to 500 Seneca, it was evident that our market-facing image didn’t reflect the uniqueness of our company culture, which is contradictory to what is commonly envisioned in a collection agency,” said David Herer, Chief Executive Officer, ABC-Amega. “We felt strongly that our philosophy and brand should align to better convey what makes us different. The new tagline, ‘making good on the promise,’ is truly something our company stands by from the top down.”
ABC-Amega’s updated website, www.abc-amega.com, showcases our company’s environment and culture through photography and copywriting. In addition to the redesigned website, logo and tagline, ABC-Amega also introduced contemporary brand colors, fonts and typography.
To help with the corporate rebranding efforts, we worked with The Martin Group (TMG), a Western New York-based integrated marketing agency.
Earlier this year, TMG facilitated the production of ABC-Amega’s comprehensive commercial collections training video for the Credit Research Foundation (CRF), entitled Principles and Practice of Commercial Collections. ABC-Amega is currently working with TMG on the production of collateral materials, which will be completed later this year.